First Republic Bank
Web Production Consultant
June 2019 - June 2020
First Republic Bank is a wealth management company offering personal banking, business banking, trust and wealth management services. The importance of maintaining a highly-recommended and trustworthy brand includes a web experience reflecting the bank’s values. My role at First Republic was to safeguard the online brand and manage the personalization while targeting start-ups and venture capital funds.
Marketing Consultant
November 2018 - Current
Sometimes, we focus primarily on the business and are not sure where to start on digital marketing strategies. I have helped businesses, ranging from retail to sustainable initiatives, to address their marketing needs and would be happy to help you too.
Advent Properties, Inc.
Marketing Manager & Property Manager
June 2017 - July 2018
Advent Properties, Inc. is a real estate and property management company that serves San Francisco, Oakland, Berkeley, Orinda and Walnut Creek. My responsibilities as the Marketing Manager and Property Manager were to redesign and manage the website, improve the homeowner on-boarding experience, implement SEO best practices, run social media advertisements, and improve email services.
Glassdoor
Email Marketing Specialist
December 2016 - April 2017
Glassdoor is a website where current and former employees anonymously review companies. One of Glassdoor’s main marketing strategies includes a robust email program that features engaging automation capabilities and is carefully segmented based on key behavior and use data. I managed all email campaigns sent to the United Kingdom segment as well as strategized and implemented mobile push campaigns and programs.
San Francisco Travel
Brand Strategy Associate
March 2014 - December 2016
For more than 100 years the San Francisco Travel Association has promoted San Francisco as a compelling destination for conventions and leisure travel. As a strategy associate, my role was to promote the city we all love through creating and managing the website for Illuminate SF and implement new email campaigns, further connecting subscribers to everything San Francisco has to offer.
University of San Francisco, School of Management
2020 - 2022
Executive MBA, 2022
University of California, Santa Cruz
2009 - 2013
Business Management Economics, B.A.